Finding the balance between maximising conversions and limiting cost per conversion is tricky. Limiting your spend will lose conversions and maximising conversions might end up going over budget. To find the balance, look at the areas that need improvement. Usually on Facebook, Instagram and other social media platforms, these areas include; undefined goals, limited distribution, incomplete tracking and optimisation. These are small issues that can be rectified easily, making small improvements can increase the likelihood of a successful campaign.
2018 was without a doubt the best year in Keel Over Marketing’s history we recorded record growth currently sitting at 70.8% against 2017. When viewed against the industry growth rate of 4.8% it’s understandable that we were extremely pleased with these figures. However, it is not just growth we have been recording, we have entered and been nominated for a host of awards!
Discover – Shop – Buy!
It is safe to say that the internet has completely changed the way that we shop and interact businesses. Even the users who don’t shop online frequently will search online for products, prices and availability before leaving the house to head to the shops. We now have access to a world of products and services at our fingertips that is allowing us to complete purchases within a matter of clicks. The world has come a long way since 1995 when Amazon first launched as an online book seller and eBay who created a platform that introduced the auction system into our current retailing.
Marketing spend under management
Marketing campaigns currently running
Client websites being marketed
Running since 2012
“Keel Over have been amazing at managing our Google Ads account, increasing conversions and helping take control of our budget. They are very responsive when we want to make changes and help to guide us against our sometimes questionable judgement. The monthly reporting is also a very valuable insight into what is, and isn't working so well and how to improve the next month"
All staff are fully-accredited Google specialists, skilled in driving tailored traffic to your site, so please contact us if you’d like to kickstart your clicks. We offer a free online marketing review, highlighting which areas to focus on and how to really KO the competition. In 2012, Keel Over won funding from the government-backed Start Up Loans initiative, chaired by former Dragons’ Den investor, James Caan. With such fantastic support and expert mentorship, we’ve grown to become one of the UK’s leading PPC companies, with offices in London and Bristol. Our rapidly expanding team of in-house copywriters and account management staff produce fantastic results, using industry-leading insights to deliver maximum ROI. We pride ourselves on excellent customer care, and take time to understand each client’s products and target audience. We then create fully-optimised pay-per-click campaigns that promise to outrank the competition.