Thomas Coppen

What is PPC?

What is PPC? PPC (Pay Per Click) is the fastest growing digital marketing medium with current PPC users upping their budgets approximately 70% year on year. Although this is a strong indicator of how effective a PPC campaign is, only 6% of businesses actually use PPC with 94% relying solely on organic listings.

PPC works by businesses bidding against each other to achieve not necessarily the highest position but the most effective return on investment. You can have your ROI increased by 100s of % if you have a correctly managed and well strategic PPC campaign. Unfortunately a large proportion of these businesses are not managing the campaign to its full potential therefore actually making a loss.

AdWords always needs to be controlled manually to achieve the best result, there are tools available such as scale and efficiency and automated bidding tools. A competent marketing manager will have no use for these and will be aware manually managing a campaign will give you a strong, more effective and faster money making account.

PPC works for all types of businesses from SME to corporate, single accounts to large and multiple campaigns.

There are over 100 factors within a standard Google AdWords account to make sure the campaign is running at its best which means it takes years of training to achieve the best possible outcome. Just a few of these factors include, keywords, Ad copy’s, budget and bid adjustments.

A lot of these factors need to be managed on a daily basis making this time consuming. The results you will start to see if a campaign manager fails to commit to do this is action and punishment taken by Google itself which can severely damage your campaign resulting in a loss to business.

As well as text Ads which are commonly used though out the campaign there are also image or display Ads available such as Google shopping which is extremely effective in the e-commerce industries. These have proven immensely successful in creating new and returning business.

Within an AdWords campaign there is a tool available called conversion tracking. Conversion tracking works by showing you what happens after someone clicks on your Ad, weather they made a purchase, signed up for a newsletter or filled out a contact form. Measuring conversions is great for connecting your keywords and Ads to your business goals, seeing how potential custom interacts with your Ads over what devices, i.e. mobile, tablet ect and most importantly boosting you ROI.

Overall if you’re looking to build a successful, strong and effective online business a PPC campaign is the way forward! To find out more about PPC Management packages we can offer click here.

Thomas Coppen

AdWords Beginners Tips

AdWords Beginners Tips; AdWords is a seemingly daunting interface of columns, statistics, financial commitment and adverts. Users often become drastically lost in this Google-made digital dimension when unequipped with the correct technological tips and know-how. In order to prevent such hardships from affecting you and the ones you love, we have compiled a set of quick and easy steps to traverse the minefield of online advertising.

First thing’s first, you do not want to waste your PPC budget; PPC being the short, snappy, technical term for Pay Per Click. Rather easily translated into digestible language, this just means how much you will pay Google each time someone clicks on your advert. A quick little titbit of statistics, small businesses waste on average 25% of their PPC AdWords budget. Rather a lot of money to be throwing into the digital ring for no financial or conversion – the fancy word for ‘sale’ – reward. This can be avoided with well tailored adverts on your AdWords account that focus directly on the products you are selling, your target audience, what time of day you wish your adverts to run from and until, in what countries or specific cities you wish your adverts to be seen, how much you are willing to spend on each advert – particularly in order to battle any competition – along with focusing on slightly more technical considerations; Quality Scores, Click-Through-Rates (CTR), Conversion – remember, the fancy word for ‘Sale’ – rates; the list goes on.Google Adwords

Many businesses take very few of the above considerations, if any, into account when joining and working with AdWords. It’s also particularly harmful for you to set up an AdWords account and then be, what is considered by Google’s omnipresent eyes, neglectful of it. Ways in which you could be deemed neglectful are:

  • Not logging in to AdWords for months at a time.

  • Not including Ad Extensions (vital little one liners that inform potential customers of your Unique Selling Points, USPs) in your Campaigns; your Campaigns being how your choose to group certain ads together. It can often be by brand name, similarity of products etc.

  • Your PPC Account Manager not having the correct training and running the account in all the wrong ways.

Within your Campaigns you want to make sure your keywords, ads and Ad Groups are relevant to what you are selling – particularly for the multiply astounding values your products have to offer. You also want to think of as many synonyms for each product as possible. For example, if you were selling an antique Victorian bed, your keywords could be as follows:

  1. Antique Victorian Beds

  2. Antique Victorian Bedstead

  3. Victorian Beds

  4. Bespoke Victorian Beds

  5. Antique Beds

Keywords are the phrases customers of Google type in to the search bar and each keyword should also serve as the title for their accompanying ads and AdGroups.

Negative keywords, by the same vein do the complete opposite. They prevent unrelated search terms similar to your keywords from linking erroneous customers to your adverts. However if these AdWords beginners tips are all a bit to much to handle, or you dont have the time, why not contact us for a Adwords Management proposal

Thomas Coppen

AdWords Management – Easier Reporting

AdWords management has just got easier.

Google is currently making some key improvements to the AdWords interface to help with AdWords management.

Google are adding three new features to help advertisers report on multiple types of

campaigns. Users will be able to find the data which matters to them the

most more easily.

The three new reporting features will help AdWords users to:

  • See one specific type of campaign at a given time
  • Create custom column sets which link directly to their advertising goals
  • View the most relevant columns more quickly
  • Filter by campaign type

 

Campaign type selector

Viewing the data and reporting on different types of campaigns can be time-

consuming and rather difficult at times. Over the next few weeks, Google will be

introducing helpful techniques which will enable users to use the AdWords interface

with more speed and ease.

adwords management
Via AdWords Blogspot

Usually, if users wish to report on different advertising goals, they need to switch

from campaign to campaign and continuously adjust their columns. This can be

tedious and AdWords management can therefore take a lot of time.

Users are now able to use the campaign type selector to quickly switch to campaigns of a certain type. Users can pick from Search campaigns, Display campaigns and Shopping campaigns.

An easy-to-use and easy-to-find drop-down menu is located by the list of campaigns on the left-hand side of the

screen.

Saved column sets in different types of campaigns 

The columns which users wish to use to view particular types of data are now saved

within different campaign types.

For example, a user may want to select the Clicks and Avg. CPC columns in a Search

campaign. When looking at a Display campaign, the user may wish to select the

Impressions and Avg. CPM columns. When the user selects the columns in the Search

campaign and then looks at a Display campaign, the columns will be different. They

will be different because the sets of columns are saved specifically to each campaign

type.

This allows for easier AdWords management as users don’t need to change the columns whenever

they switch to viewing campaigns of a different type.

Pre-defined column sets for different advertising goals

Google have also come up with the genius idea of creating pre-defined column sets.

The sets are tailored to the advertising goals of branding and conversions. Users can

easily select these options which automatically alter the columns which are displayed

in each campaign. There is also the option to create custom column sets which users

can use depending on what they want to view.

Different sets can be used for different campaigns of the same type. For example, a

user may use the Branding set for one Display campaign and a Conversions set for

another Display campaign.

adwords management
Via Adwords Blogspot

Google have created these helpful time-saving and stress-reducing features for AdWords management. To learn

more about them, visit their Help Centre.

Click here for a free Pay-Per-Click and Search Engine Optimisation review and/or proposal.

Thomas Coppen

AdWords Android App – Important Update

Advertising with AdWords has just got easier. Google have recently released the

latest addition to their repertoire – the Google AdWords android app.

The AdWords android app allows users to easily view and manage the performance of

their campaigns and adverts. The app is available globally for all existing AdWords

customers.

The beauty of the AdWords android app is that users can simply pick up their mobile

phone and use it anywhere they have internet signal.

Users simply need to download the brand new app and they will have all of their

campaigns at their finger tips.

The features of the AdWords android app are similar to the desktop website. Features

include:

  • Viewing campaign statistics
  • Adjustments bids and budgets
  • Viewing opportunities and suggestions which can help users to improve their campaigns
  • Receiving real-time notifications and alerts
  • Being able to call or email a Google expert directly from the app
  • Feedback to Google

adwords android app

Via AdWords Blogspot

Users are quickly made aware of any changing data and can react accordingly. The

app can also be very useful for time-sensitive promotions and sale periods. For

ecommerce business owners, this may be particularly useful. Even if these owners

aren’t at their desk on Christmas Day, they can still boost campaigns during their

Christmas Sales!

When users open the app, they can see a summary of their costs, clicks and

conversions. For more detailed results, users can see data from different ad groups,

days of the week and devices.

The AdWords android app can be downloaded onto the user’s mobile phone via the

Google Play Store. The app is available for devices that use Android version 4.0 or

later.

For more information about the AdWords android app, visit the Google AdWords

Help centre.

Being ahead of the game has never been easier with the new Google Adwords android

app.

To become a valued client of us, please click here to find out more information regarding free Pay-Per-Click and Search Engine Optimisation reviews and proposals.