Thomas Coppen

Google Launches Products to Rival Apple

Google and Facebook are so huge that it’s easy to forget they are businesses too and as such are always looking for ways to expand and improve.

They’re such a part of our lives, that we take them for granted but recent changes and advancements show that they are making adjustments for the future. Should we take these hints as signs that the internet is about to change? Or are Google and Facebook just so ambitious that they want to take over the world?

Continue reading “Google Launches Products to Rival Apple”

Martina Mercer

Why Do Customers Love Facebook?

Your customers love Facebook. They enjoy connecting with family and friends but they also love finding you on their everyday social network too.

Facebook has been around for so long that many assume its had its day but that couldn’t be further from the truth. As times have changed so has the most popular social network in the world. It’s becoming as much as a staple to the internet as Google.

Whether they use it or not, all of your customers know about Facebook. This isn’t relegated to a single age bracket either. There’s a new generation using Facebook along with an older generation who find it an easy way to test the waters of social media.

Many surveys have been conducted where 80% of Facebook users refer to interact with businesses via Facebook rather than email or over the phone. Understanding why these customers like to communicate in this way is the quickest way to inducing brand loyalty.

FB Icons

Here are the reasons why your customers love to connect with you via Facebook.

  1. They Have Backup

The average Facebook user has over 150 friends on the social network. When they log on they feel safe and secure as they’re surrounded by friends and family. This gives them extra confidence. It’s also a bonus for you, as it means they’re interacting from a good place.

  1. Convenience

Most Facebook users log in at least once a day (or never log out). Therefor the APP is already open and finding you is simply a case of putting your brand into the search bar. They know when they reach your page they can message, post publicly, review or comment. This is much easier than trying to find an online form on your website.

  1. Traceability

Facebook will tell a use when you’ve responded to a post. The user will probably see this within a few hours.

  1. Familiarity

Many brands love using Facebook for business as it bridges the gap between consumer and business and makes the customer feel as though they are talking to a friend rather than a brand.

Facebook is here to stay and despite claims of the younger generation forsaking it for Twitter or Snapchat it’s actually more popular than ever. Even generation Y love Facebook as they can connect to whole classrooms of people as well as their extended family too.

Of course, it is important to maintain the professional stance when interacting on Facebook. Our other post, on what makes a good Facebook post can help with this.

 

Thomas Coppen

Does Mobile Design Impact PPC Campaigns?

Many businesses understand the importance of mobile design and choose a reactive site when setting up a website for the first time. Unfortunately this is where the design ends, some believe this is enough to provide a good mobile experience to the customer. It’s not.

A mobile responsive site is a great option when designing a website but remember, this is a computer shrinking the pages and not a real person. The way the site is condensed can drastically affect the user experience and when the majority of people now buy through a mobile device, it can mean curtains for a business.

For example.

There’s an ecommerce website that is an absolute pleasure to use on a PC. When condensed it looks fine until you try to use it. Those tiny pop ups now obliterate the screen making it impossible to click on the product and the images are squashed so much that only the really dedicated would buy based on the picture.

The checkout process puts most people off as it opens a new window for PayPal which then leaves the customer open to distraction while making it impossible to navigate back to the page. The drop down menu never goes away and browsing becomes a real test of patience, while the terms and conditions dominate the page instead of the saleable products.

This all sounds like a nightmare but these mobile sites are actually live with some of the biggest brands. Millions of pounds are being lost simply because of annoying pop ups or over zealous menu items.

Mobile Design

What’s the Solution to Poor Mobile Design?

The solution is actually easier than you may imagine. You could, of course, invest in an APP for the business which would make navigation a dream for the customer. This is expensive though and also poses the problem of enticing the visitors to download the APP. Do you choose Apple or Android or both? Do you have the budget to market the new APP?

In fact, the solution is a lot simpler and cheaper than that. Create a team of testers and listen to feedback. That’s all it takes. Ask users how they navigated through your mobile site and tackle the problems as the results come in.

You can also talk to your PPC company and ask how people are interacting with your site. Are they abandoning checkout more on mobile compared to PC visits? Your AdWords agency has the answers.

 

 

Thomas Coppen

Skills Your Adwords Agency Needs to Perform Correctly

Being a google partner is just one requisite of a reputable Adwords Agency but there are many other skills a good PPC Agency needs in order to bring you a healthy profit.

Google AdWords is complex by design and so passing the exams and navigating the dashboards takes time. Those who do achieve Google partner status, should be commended, as it’s determination and a commitment to continued learning, plus trust from previous clients that allows companies like our to sport that coveted Google Partners accolade. This shouldn’t be underestimated.

ppc agency skills

There are, however, other skills, once the partners badge has been obtained, that any great PPC Agency needs in order to succeed at Adwords for you and your company. These skills include:

Psychology;

A good PPC Agency understands consumer psychology and can use this to their advantage when creating ads that capture attention and encourage the most clicks

Copywriting;

Although ads are short, so are taglines. Every word counts and a good copywriter is essential for creating ads that receive a high score from Google – thus being placed higher on the page.

Maths;

Maths skills are essential for any PPC Agency. An ad executive needs to quickly deduce the cost per conversion, the cost to you, and the cost per day. In addition to this, there are many other equations that would give Einstein a run for his money (maybe not but you get the idea!) and so maths is an important skill of an Adwords agency.

Negotiation;

Negotiation tactics are needed, not to negotiate with Google but in order to see the risks vs benefits for your company. A good PPC agency knows if the extra spend is worth it and if it’s worthwhile pusuing an ever increasing bid just to beat the competition. Sometimes, it’s more worthwhile, cheaper and more time effective to ignore a certain keyword and to concentrate on another where your company will be guaranteed the majority of clicks.

A Thirst for Learning;

A good PPC Agency knows that once they receive the Google Partners Badge the work has only just begun. Google constantly update their policies and tweak their strategies and so an Adwords agency needs to keep up.

Does your Adwords agency possess all of these skills?

Martina Mercer

What Do The New Google Algorithms Mean For Your Business?

Even if you have a hands off approach to your website’s SEO and PPC you will have heard of the new Google algorithms, more specifically Penguin 4.0. You will have seen the flustered SEO companies frantically deleting spam links and making changes before this black and white bird crawled their client’s site.

Should you worry? No.

Google makes changes to its algorithms regularly and these updates are rolled out with one end goal in mind.

To provide the highest quality, most relevant content to those searching for it.

Google Rankings Page by Page

One of the most interesting advancements, that will benefit companies, is that Google are now assessing a website page by page, rather than assessing the website as a whole. This may see some changes in how your customers land on your website, you may find they come via the blog, or FAQs rather than your landing or services pages. This is because Google loves information, information that doesn’t sell a product or service and so these pages will naturally rank higher as they want to promote them on the search engines.

Content is Still King

Although video and images are incredible ways to engage a customer and provide some SEO benefits, your content is still the most valuable asset of your website and it needs to be spot on.

Google Algorithm

Don’t Try to Beat the Master

Many low quality SEO companies will continue to try and beat Google at their game. They believe they’re better equipped than one of the most prolific businesses in the history of the world. This is a mistake. It’s always best to work with Google and to provide those penguins with what they need.

If your website is genuine and you provide high quality, informative, engaging content to your visitors you really have nothing to worry about. Your website will always triumph over those who try to buck the system.

Where Does PPC Stand?

Your PPC Agency understand all of the changes and if any affect AdWords Campaigns you can be reassured that a good PPC Agency will already be training to incorporate these shifts in your advertising. As a general rule, paid advertising on Google is rarely affected by algorithm updates as these are rolled out to ensure the organic content is as relevant as it can be to those who are searching.

In short, if you’re with us, it’s back to business as there’s nothing to worry about at all.