Thomas Coppen

Should You Choose Twitter for Business?

Should you use Twitter for business? This fast paced social media network is becoming very popular with brands who want to reach a very wide audience.

When twitter began it quickly climbed to fame as the portal for celebrities to tell their fans their everyday thoughts. People signed up hoping to gain insights into their favourite celebrity’s world, feeling as if a little stardust was actually rubbing off on them.

As celebrities would take the time to re-tweet or interact with the fans, their fan bases grew and they proved that this form of Social Media is perfect for pitching a product.

Celebrities are after all business people at heart, without the interest of their fans (customers) no one would watch the movie, see the TV show or buy their album. Inadvertently they proved that interaction is the way forward to win the hearts of the nation.

Now businesses sign up on an hourly basis hoping to generate the same amount of followers, as they gain a wider audience they find that their local business can become national, whilst their little shop can become a huge online success.

The biggest companies have this down to a fine art and usually employ a person to manage their online social networking; however there are things the smaller business can learn from how they tweet.

Follow the Leader

It makes sense to follow those with the most followers. That way when you do tweet this people, (hopefully with a witty anecdote to their own ramblings along with a link to your own site dropped in) you will target their entire follower base, for instance if you follow the local radio station you can tweet them with your latest special offer relevant to their recent tweets. Following relevant businesses helps too, as they will follow back, such as Gardening Magazines if you own a Garden Centre, Lifestyle TV programs and Journalists if you are an interior designer and so on.

Mention

When you have a good list of people you follow you can then mention them in your tweets. For example, if you follow Davina McCall and you sell furniture, you could tweet, “We have a sale on a dining table just like @Davina McCalls as seen in @OK Magazine”

This not only attracts your current customer base but reaches the thousands of followers of these twitterers too!

Don’t Spam

When time is limited it’s easy to spam with links or non-descript tweets, however this will just encourage your followers to remove you from their list. Instead take part in the daily trends, see what hash tags are current and talk about something that will encourage interaction.

Twitter advertising can be very lucrative for any business. Talk to us today about your Twitter presence.

Martina Mercer

How to Make a Viral Facebook Post

All brands want a viral Facebook post, they want their news to hit every national newspaper and they want their posts on Facebook or Twitter to be shared or retweeted by millions. It’s the golden ticket. A viral post can catapult a business to superstar status but how do you tell what is a great post and what’s a damp squib?

Posts rarely go viral without any help. They are usually boost through Facebook advertising or they’re sent to popular news sites such as Huffington Post or Buzzfeed (who then promote the posts if needed), however, you can save time, and money, by determining which posts are likely to gain the most traction in the least amount of time.

Engagement

Engagement is the measure of any successful social media post while clicks, views and shares are the currency. Consider Shares as the £50 notes, Comments as the £20 notes, Clicks and Likes as the £10 notes and Views as the £1 coins.

The key to a great post is the engagement. How many people are commenting, liking, and sharing your post? How can you tempt them to like and share your posts?

Research Your Own History

If you’ve been on social media a while, you will have a history. You’ll be able to see, through a Facebook advertising account, or through your page’s settings, which posts have been the most popular. Ignore the views, look at the clicks, the comments. Is there a way you could have kept the comments rolling? Could that post have been better with a little more investment? What was it about that post that made it more popular than the rest? Was it a text, an image or a video?

Boost a Few Posts

If you don’t have a history you can look at a close competitor to see which of their posts perform the best. Of course you won’t have access to their financials so you won’t be able to tell if a more popular post was simply that because more money was spent.

You can also boost a few of your own posts, to obtain the answers you need. This doesn’t have to be an expensive process as once you have the engagement you can easily scale it.

Don’t Stop the Momentum

A good Facebook post can be great if you keep the conversation flowing. Talk to the people who comment on it, ask them questions, keep them talking. Every time they comment, their friends see your post in their newsfeed. This is why engagement is so valuable.

Sometimes, not often, a post will go viral without anyone knowing why. Usually there’s a good marketing team or PPC agency behind a viral post. It’s easier for a post to gain popularity if it isn’t selling a product or service, but this is the job of your social media manager, to be inventive.

Martina Mercer

How to Lower Your Bounce Rates Instantly

Even if you rarely venture into the analytics of your business you will be aware of Bounce Rates. These seemingly harmless percentages can give you extraordinary insights into how your customers view your website.

What is a Bounce Rate?

Bounce rates show how long a visitor has stayed on your site, how deep they’ve ventured into your site and, depending on your analytics if their visit resulted in a conversion.

Ideally, you need your bounce rates to be low as this shows you, and Google, that your website is engaging and performing as it should.

#Top Tip – Although tempting, buying cheap traffic for your website will increase your bounce rates. This will also have a knock on effect as it will suggest that you are a low quality website. Bought traffic doesn’t work, it actually damages businesses, and you need real people, real leads and more than one click on the homepage. If you do want to use money to drive people to your site, consider AdWords instead. A good PPC Agency can help with this.

If you’ve recently discovered that your bounce rate is high, there are ways to improve it instantly. In the long term of course you do need great web design, sound copywriting services and good digital marketing to keep those bounce rates as low as possible.

Here some tips to lower your bounce rate today.

Your Homepage

Look deeper into your analytics. Are people landing on your homepage and bouncing off or are they digging a bit deeper before they turn tail and run? If it’s the former, you can make instant changes right now.

The average visitor gives you 5 seconds to make an impression. If your homepage doesn’t capture their attention in this time, they’ll simply go elsewhere.

Homepages that usually turn visitors off have:

  • Poor Design (we’ll discuss this in another post)
  • No obvious direction – Is it immediately obvious where you want your customers to go next? Do they have too much choice or do they have to find out for themselves? If you want them to shop, show them products with a link to browse.
  • Too Much Text – Once a customer has decided to stay, they will want to read more. Copy sells, it’s a fact. However, they won’t want to take in too much on your homepage. Leave them the option to read more on another page so they don’t feel as if they’re missing something crucial should they decide to hop straight into your shop.
  • Slow Loading Content – Videos are wonderful for promoting products but they can slow a website down. They can also put off the shopper that’s sneakily browsing your products at work, especially if they run automatically. Consider sharing the videos on social networks instead.
  • Overly Formal Copy – Unless you’re selling PhD textbooks, pretentious language should be overlooked. No shopper enjoys feeling uneducated when they come across words they need a dictionary for. Your shop should be your welcome, your greeting to the customer that’s just stepped in the door. If you wouldn’t use the words in a normal conversation, leave the thesaurus alone and keep them off your website.

Your Checkout

This is a whole new article as basket abandonment is a big problem while the solutions are pretty simple.

In summary though, keep the checkout process as easy as possible, have an address generator, let people checkout as guests and don’t put them through an obstacle course of advertising when they’re ready to part with their credit card details.

Everything In Between

Of course this isn’t all. There are many other factors that put visitors off such as the products you link, the way a shopping cart is accessed, the notifications and design. This will, however, give you a great starting point.

Thomas Coppen

Are Bing Ads Worth the Investment?

When new clients come to us, they immediately ask about Google advertising. For many, the thought of PPC on Bing Ads or Yahoo! Is obsolete. Google is the search engine daddy and so Google should take the entire budget, but it’s not always the case. Here’s why.

A Small Market Share is Still a Share

Obviously, Google is the most popular search engine but even if one per cent of the UK customers used Bing Ads (the statistic is actually a lot higher), you’d still be marketing to a million people. That’s not a figure to be sniffed at.

Bing and Microsoft are Best Friends

Many people use Microsoft and update their windows regularly. The updates will add a Bing toolbar for convenience along with Bing search for the user. This means. All Microsoft users start off with Bing. Of course, some change to Google, but there are many that keep the original search engine

Default Browsers Use Bing

It’s not just Microsoft who has Bing as a default; many other platforms use Bing too. In fact, it’s actually quite popular with the younger generation and the toolbar is downloaded with a lot of add-ons popular with tweens such as Minecraft skins and music streaming.

Bing Ads Have Less Competition

There’s a lot less competition on Bing, which means the cost per click is lower. You may argue that there are less people to advertise to but that doesn’t really matter if you’re paying for cost per conversion.

Lower Costs Per Conversion

The cost per click through is also lower which could be due to a better placement of ads, or the decrease in competition as mentioned above. Whatever the reason, your costs will be lower too but you’ll still enjoy the same profit. That’s not to be sniffed at.

Bing Ads Are A Good Return on Investment

In summary Bing ads are actually a great return on investment. The cost per click is, on average, 42% lower than Google and this also makes the investment very low risk. If you think you could benefit from Bing ads, talk to us. If you’d like to know more or to see how Bing ads can work for your business please don’t hesitate to get in touch and ask us questions. We’re always here to help.