Thomas Coppen

360 Degree Video Ads

Google has developed video ads so they are now even more engaging – we welcome, 360 degree video ads. Video is already the most effective medium for connecting with consumers because of the visual, sound and motion effects. As if this wasn’t enough, video adverts now have 360 degree capabilities so consumers can actively explore the content.

 

Viewers are now able to engage in adverts in an entirely different way. Viewers can drag their mouse or move their phone to shift their view by 360 degrees, up down, left or right. With the adverts available on Chrome and the YouTube app on iOS and Android, viewers can explore every inch of the videos. This is a truly unique experience which has entered the advertising world.

 

360 degree video adverts are proving very popular and are already being used by very well-known brands. Coca-Cola and Nike have created some stunning videos which can be seen on Cardboard.

 

As a result, changes in campaign statistics have been impressive. View-through rates of Cola-Cola’s 360 video, which celebrates the 100th anniversary of their iconic bottle design, outperformed their standard video advert by 36% – very impressive!

 

Bud Light has launched a 360 video which runs in TrueView ads. They used three different events from their takeover, Whatever, in Catalina Island, to feature in a series of adverts. The 360 ads allow you to explore a performance by Diplo, the welcome parade and the ‘Turn of an Era’ 1920s themed party.

 

 

360 degree video ads

Via www.mdgadvertising.com

Along with the recent launches of cards in TrueView in-stream ads and TrueView for Shopping, 360 video ads allow for deeper consumer engagement and a higher chance of increasing brand awareness and trust.

 

360 degree video ads are compatible with YouTube HTML5 Rich Media Mastheads, and TrueView in-stream and in-display ads. In order to create these ads, you will need one of these 360 degree cameras: Ricoh Theta, Kodak SP360, IC Real Tech Allie or Giroptic 360cam. When you have created your video, you will need to upload it to AdWords in Chrome via a desktop. These steps will help you do this. Alternatively, ask us at Keel Over Marketing to upload and run the campaign for you.

 

360 degree video ads open up a world of opportunity. You can now showcase your products and services in 360 degree angles and engage consumers on a whole other level.

Thomas Coppen

How to Use Google Shopping

How to use Google Shopping: Google, the centre of  information can target your intended customers in many ways. First, you have your simple text ads. A headline, a short description and a link to further information is readily available to a reader, as has been the case in advertising since the dawn of time. Well… at least since the newspaper was invented. Google then introduced image ads to help users more easily identify the products they wished to buy. Now, entering its second year, Google Shopping merges the two, text and image advertising, to help users swiftly find their desired items right on the main Google search page. In its infancy Google Shopping was a free service for buyers and sellers alike. However, to improve profits, Google have now made advertisers pay to use the Google Shopping platform, by the same Pay-Per-Click system as all other ways of advertising currently on Google. Everything but organic listings requires the dollar dollar. Once again, I hear you ask how to use Google Shopping.

how to use google mshopping

How to use Google Shopping, indeed. I mean, what could possibly be the benefit of using a platform where you as an advertiser have to pay potentially very high costs for potentially undesired customers to waste your budget on erroneous clicks? Or where you as an advertiser have to perhaps hire in additional staff to tackle the technology required for setting up a Google Shopping campaign? The is a very prominent answer; a much higher chance of customer satisfaction and loyalty based on the ability to know exactly what a customer is buying. For the most part, especially when comparing Google Shopping to text ads, erroneous clicks are far lower based on the fact a user knows exactly what the product looks like, what the product is called, how much it costs etc etc. A user can look at the accompanying search results and ads can be tailored to draw the most attention. This can be through the ways in which different products are photographed, how much advertisers will pay per click, choice of headline, choice of good ad copy and even something as simple as colour schemes or dynamic backgrounds. Along with the fact that every time your product appears in a Google search with Google Shopping you will very often appear above text ads, with your product and brand name being seen by countless customers. And that, my friends is how to use Google Shopping.

Still struggling with shopping? Why not get a free Adwords review from our expert team here