Thomas Coppen

TrueView for Shopping – Boost Video Adverts

TrueView for shopping is a new feature from Google which allows advertisers to promote their products in a fresh and exciting way.

TrueView for shopping allows for an easier connection between seeing products advertised in a video and clicking through to actually buying these products seen in the video.

This feature enables advertisers to showcase product details and images within a video advert. Customers can easily click on the details and images and are then taken straight through to the product page, making shopping much quicker and easier.

 

trueview

via AdWords Blogspot

 

 

If there is a product you wish to really push as an advertiser, then TrueView for shopping provides a great solution. Simply create a video ad with the product and create a click-through link for customers to click on. As soon as the customer is taken through, they land on the product page and voila, they can quickly buy the product from you!

TrueView for shopping is available for in-stream video adverts on YouTube. A massive 50% of views on YouTube come from mobile devices. This has in part inspired Google to ensure TrueView for shopping works seamlessly on mobile phones as well as desktops and tablets.

 

This is the first time Google has integrated the Google Merchant Center with video adverts. This means that advertisers only need to connect their video campaign with a Merchant Center feed. Advertisers can dynamically advertise different products to their in-stream videos. Advertisers can even customise their adverts for each user based on their geographic and demographic locations.

 

Early tests of TrueView for shopping have shown really positive results for advertisers in terms of building interest and sales. Wayfair, an online home-goods retailer, reported their revenue per impression increased by three times as much as what it was before using TrueView for shopping. Additionally, Sephora, a beauty retailer, had an 80% increase in consideration and a 54% increase in ad recall.

 

More and more people will be using TrueView for shopping in the future. To keep up to speed with the evolving advertising world, get in touch with Keel Over Marketing today to enquire about account management. See how TrueView for shopping can help you!

Thomas Coppen

What is PPC?

What is PPC? PPC (Pay Per Click) is the fastest growing digital marketing medium with current PPC users upping their budgets approximately 70% year on year. Although this is a strong indicator of how effective a PPC campaign is, only 6% of businesses actually use PPC with 94% relying solely on organic listings.

PPC works by businesses bidding against each other to achieve not necessarily the highest position but the most effective return on investment. You can have your ROI increased by 100s of % if you have a correctly managed and well strategic PPC campaign. Unfortunately a large proportion of these businesses are not managing the campaign to its full potential therefore actually making a loss.

AdWords always needs to be controlled manually to achieve the best result, there are tools available such as scale and efficiency and automated bidding tools. A competent marketing manager will have no use for these and will be aware manually managing a campaign will give you a strong, more effective and faster money making account.

PPC works for all types of businesses from SME to corporate, single accounts to large and multiple campaigns.

There are over 100 factors within a standard Google AdWords account to make sure the campaign is running at its best which means it takes years of training to achieve the best possible outcome. Just a few of these factors include, keywords, Ad copy’s, budget and bid adjustments.

What is PPC

A lot of these factors need to be managed on a daily basis making this time consuming. The results you will start to see if a campaign manager fails to commit to do this is action and punishment taken by Google itself which can severely damage your campaign resulting in a loss to business.

As well as text Ads which are commonly used though out the campaign there are also image or display Ads available such as Google shopping which is extremely effective in the e-commerce industries. These have proven immensely successful in creating new and returning business.

Within an AdWords campaign there is a tool available called conversion tracking. Conversion tracking works by showing you what happens after someone clicks on your Ad, weather they made a purchase, signed up for a newsletter or filled out a contact form. Measuring conversions is great for connecting your keywords and Ads to your business goals, seeing how potential custom interacts with your Ads over what devices, i.e. mobile, tablet ect and most importantly boosting you ROI.

Overall if you’re looking to build a successful, strong and effective online business a PPC campaign is the way forward! To find out more about PPC Management packages we can offer click here.